{"id":348,"date":"2016-09-21T12:56:48","date_gmt":"2016-09-21T11:56:48","guid":{"rendered":"http:\/\/www.richardlouisrussell.com\/?page_id=348"},"modified":"2018-11-12T22:25:33","modified_gmt":"2018-11-12T22:25:33","slug":"home-page-5","status":"publish","type":"page","link":"http:\/\/www.richardlouisrussell.com\/?page_id=348","title":{"rendered":"Print"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:200px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-menu-anchor\" id=\"print\"><\/div><div class=\"fusion-menu-anchor\" id=\"honda_print\"><\/div><div class=\"fusion-title title fusion-title-center fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single\" style=\"border-color:#ffffff;\"><\/div><\/div><h1 class=\"title-heading-center\">Print<\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single\" style=\"border-color:#ffffff;\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\">Honda<\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\"><strong>BANANA:<\/strong> It\u2019s 2003 and I find myself working for the kind of agency, and the kind of brand, that welcome this kind of idea. I was in creative heaven. The copy wrote itself in 10 minutes and it was certainly novel to attend an internal Creative Review<br \/>\nwith a banana, not a layout.<\/p>\n<p style=\"text-align: center;\">It\u2019s worth mentioning that, while it might be considered an iconic ad now, it wasn\u2019t recognised in any way at Cannes, nor did it win anything at D&amp;AD (though it did get into the book). Awards are never the proper yardstick to judge our ideas.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-BANANA-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[087cd77b8feb2e83d12]\" data-title=\"Honda-Brand---BANANA-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-BANANA-hr.jpg\" alt=\"\" width=\"1456\" height=\"955\"class=\"img-responsive wp-image-205\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-BANANA-hr-200x131.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-BANANA-hr-400x262.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-BANANA-hr-600x394.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-BANANA-hr-800x525.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-BANANA-hr-1200x787.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-BANANA-hr.jpg 1456w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:10px;\"><\/div><p style=\"text-align: center;\"><strong>STAMP: <\/strong>It takes a confident, trusting client to approve an idea where their name is written in reverse<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-STAMP-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[a781a5b51e6b1a318ff]\" data-title=\"Honda-Brand---STAMP-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-STAMP-hr.jpg\" alt=\"\" width=\"991\" height=\"1346\"class=\"img-responsive wp-image-213\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-STAMP-hr-200x272.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-STAMP-hr-400x543.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-STAMP-hr-600x815.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-STAMP-hr-800x1087.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-STAMP-hr.jpg 991w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:10px;\"><\/div><p style=\"text-align: center;\"><strong>BONNET\/SEAT\/WHEELS\/SPEEDO: <\/strong>These are a few of the launch ads in the \u2018Power Of Dreams\u2019 campaign. We wanted to make ads that looked different, talked about product benefits and spoke to people in a new, conversational, logical way. Out of interest, for many years every single Honda ad contained at least one question. It was one of the subtle, implicit ways that helped us to create the right tone of voice and position the brand in people\u2019s minds as curious, thoughtful and open to all possibilities.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-3 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-BONNET-hr2.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[aab59c6940b01881771]\" data-title=\"Honda-Brand-(Cars)---BONNET-hr2\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-BONNET-hr2.jpg\" alt=\"\" width=\"1982\" height=\"1289\"class=\"img-responsive wp-image-223\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-BONNET-hr2-200x130.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-BONNET-hr2-400x260.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-BONNET-hr2-600x390.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-BONNET-hr2-800x520.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-BONNET-hr2-1200x780.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-BONNET-hr2.jpg 1982w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-4 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-SEAT-hr2.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f2cb7aba96e2fb66306]\" data-title=\"Honda-Brand-(Cars)---SEAT-hr2\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-SEAT-hr2.jpg\" alt=\"\" width=\"1980\" height=\"1288\"class=\"img-responsive wp-image-224\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-SEAT-hr2-200x130.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-SEAT-hr2-400x260.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-SEAT-hr2-600x390.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-SEAT-hr2-800x520.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-SEAT-hr2-1200x781.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-SEAT-hr2.jpg 1980w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-5 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-WHEELS-hr2-1.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[d7061710d79fd82d79f]\" data-title=\"Honda-Brand-(Cars)---WHEELS-hr2\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-WHEELS-hr2-1.jpg\" alt=\"\" width=\"1979\" height=\"1277\"class=\"img-responsive wp-image-225\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-WHEELS-hr2-1-200x129.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-WHEELS-hr2-1-400x258.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-WHEELS-hr2-1-600x387.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-WHEELS-hr2-1-800x516.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-WHEELS-hr2-1-1200x774.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Cars-WHEELS-hr2-1.jpg 1979w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-6 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Superbikes-SPEEDO-hr2.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[d7be5b9ddadaf8339c2]\" data-title=\"Honda-Brand-(Superbikes)---SPEEDO-hr2\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Superbikes-SPEEDO-hr2.jpg\" alt=\"\" width=\"1980\" height=\"1281\"class=\"img-responsive wp-image-226\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Superbikes-SPEEDO-hr2-200x129.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Superbikes-SPEEDO-hr2-400x259.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Superbikes-SPEEDO-hr2-600x388.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Superbikes-SPEEDO-hr2-800x518.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Superbikes-SPEEDO-hr2-1200x776.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Honda-Brand-Superbikes-SPEEDO-hr2.jpg 1980w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper\" style=\"padding:0px;\"><div class=\"fusion-column-table\"><div class=\"fusion-column-tablecell\"><div class=\"fusion-title title fusion-title-center fusion-title-size-three\" style=\"margin-top:0px;margin-bottom:0px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-double\"><\/div><\/div><h3 class=\"title-heading-center\">\n<p style=\"text-align: center;\"><strong>WHAT MAKES A HONDA AD A HONDA AD?<\/strong><\/p>\n<\/h3><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double\"><\/div><\/div><\/div><p style=\"text-align: center;\"><em>A few years after leaving W+K I was asked by the agency to give my take on the above question:<\/em><\/p>\n<div class=\"fusion-button-wrapper fusion-aligncenter\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#105378;}.fusion-button.button-1 {border-width:0px;border-color:#105378;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#105378;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#105378;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-width:0px;border-color:#105378;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#105378;}.fusion-button.button-1{background: #90c9e8;\r\n\t\t\t\t\tbackground-image: -webkit-gradient( linear, left bottom, left top, from( #5aabd6 ), to( #90c9e8 ) );\r\n\t\t\t\t\tbackground-image: -webkit-linear-gradient( bottom, #5aabd6, #90c9e8 );\r\n\t\t\t\t\tbackground-image:\t-moz-linear-gradient( bottom, #5aabd6, #90c9e8 );\r\n\t\t\t\t\tbackground-image:\t  -o-linear-gradient( bottom, #5aabd6, #90c9e8 );\r\n\t\t\t\t\tbackground-image: linear-gradient( to top, #5aabd6, #90c9e8 );}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: #5aabd6;\r\n\t\t\t\t\tbackground-image: -webkit-gradient( linear, left bottom, left top, from( #90c9e8 ), to( #5aabd6 ) );\r\n\t\t\t\t\tbackground-image: -webkit-linear-gradient( bottom, #90c9e8, #5aabd6 );\r\n\t\t\t\t\tbackground-image:\t-moz-linear-gradient( bottom, #90c9e8, #5aabd6 );\r\n\t\t\t\t\tbackground-image:\t  -o-linear-gradient( bottom, #90c9e8, #5aabd6 );\r\n\t\t\t\t\tbackground-image: linear-gradient( to top, #90c9e8, #5aabd6 );}.fusion-button.button-1{width:auto;}<\/style><a class=\"fusion-button button-flat button-round button-small button-default button-1\" target=\"_self\" href=\"http:\/\/www.richardlouisrussell.com\/?page_id=384\"><span class=\"fusion-button-text\">Click here<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-one-third fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-2  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-2 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"mitchum\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Mitchum Anti-Perspirant<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fourth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">Mitchum was a quirky little brand, lurking unnoticed on the bottom shelf of Boots. But it was a brilliantly effective anti-perspirant. So I celebrated its lack of style with a curious visual look and distinctive tone of voice. A succession of playful posters appeared and, just two years later, the brand awareness they had generated had vaulted Mitchum onto Boots\u2019 top shelf, where it remains to this day.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fourth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-7 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-ARROWS-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[18a4393ea688568da27]\" data-title=\"Mitchum-Anti-Perspirant---ARROWS-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-ARROWS-hr.jpg\" alt=\"\" width=\"900\" height=\"1345\"class=\"img-responsive wp-image-282\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-ARROWS-hr-200x299.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-ARROWS-hr-400x598.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-ARROWS-hr-600x897.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-ARROWS-hr-800x1196.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-ARROWS-hr.jpg 900w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-8 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-TRAVEL-ARMPITS-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[68a4e20aa0c259bd1ae]\" data-title=\"Mitchum-Anti-Perspirant---TRAVEL-ARMPITS-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-TRAVEL-ARMPITS-hr.jpg\" alt=\"\" width=\"900\" height=\"1352\"class=\"img-responsive wp-image-286\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-TRAVEL-ARMPITS-hr-200x300.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-TRAVEL-ARMPITS-hr-400x601.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-TRAVEL-ARMPITS-hr-600x901.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-TRAVEL-ARMPITS-hr-800x1202.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-TRAVEL-ARMPITS-hr.jpg 900w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-9 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-DOUBLE-ACTION-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[be134931b03f0db6240]\" data-title=\"Mitchum-Anti-Perspirant---DOUBLE-ACTION-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-DOUBLE-ACTION-hr.jpg\" alt=\"\" width=\"900\" height=\"1362\"class=\"img-responsive wp-image-283\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-DOUBLE-ACTION-hr-200x303.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-DOUBLE-ACTION-hr-400x605.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-DOUBLE-ACTION-hr-600x908.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-DOUBLE-ACTION-hr-800x1211.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-DOUBLE-ACTION-hr.jpg 900w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-10 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-THREE-UDGES-IN-ONE-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[c622e493dfe98bdecd5]\" data-title=\"Mitchum-Anti-Perspirant---THREE-UDGES-IN-ONE-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-THREE-UDGES-IN-ONE-hr.jpg\" alt=\"\" width=\"900\" height=\"1354\"class=\"img-responsive wp-image-285\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-THREE-UDGES-IN-ONE-hr-200x301.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-THREE-UDGES-IN-ONE-hr-400x602.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-THREE-UDGES-IN-ONE-hr-600x903.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-THREE-UDGES-IN-ONE-hr-800x1204.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-THREE-UDGES-IN-ONE-hr.jpg 900w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-11 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-FAREWELL-hr..jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[296a4be4ce38ac4decc]\" data-title=\"Mitchum-Anti-Perspirant-Tube---FAREWELL-hr.\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-FAREWELL-hr..jpg\" alt=\"\" width=\"1920\" height=\"805\"class=\"img-responsive wp-image-287\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-FAREWELL-hr.-200x84.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-FAREWELL-hr.-400x168.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-FAREWELL-hr.-600x252.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-FAREWELL-hr.-800x335.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-FAREWELL-hr.-1200x503.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-FAREWELL-hr..jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-12 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-HAILING-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7b64b57170bc0cb8008]\" data-title=\"Mitchum-Anti-Perspirant-Tube---HAILING-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-HAILING-hr.jpg\" alt=\"\" width=\"1920\" height=\"810\"class=\"img-responsive wp-image-288\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-HAILING-hr-200x84.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-HAILING-hr-400x169.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-HAILING-hr-600x253.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-HAILING-hr-800x338.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-HAILING-hr-1200x506.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-HAILING-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-13 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-JOIE-DE-VIVRE-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[9137545d1f681607dc0]\" data-title=\"Mitchum-Anti-Perspirant-Tube---JOIE-DE-VIVRE-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-JOIE-DE-VIVRE-hr.jpg\" alt=\"\" width=\"1920\" height=\"803\"class=\"img-responsive wp-image-281\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-JOIE-DE-VIVRE-hr-200x84.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-JOIE-DE-VIVRE-hr-400x167.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-JOIE-DE-VIVRE-hr-600x251.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-JOIE-DE-VIVRE-hr-800x335.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-JOIE-DE-VIVRE-hr-1200x502.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-JOIE-DE-VIVRE-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-14 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-IMPRESS-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[6f931d14f38c42d4a61]\" data-title=\"Mitchum-Anti-Perspirant-Tube---IMPRESS-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-IMPRESS-hr.jpg\" alt=\"\" width=\"1920\" height=\"805\"class=\"img-responsive wp-image-289\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-IMPRESS-hr-200x84.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-IMPRESS-hr-400x168.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-IMPRESS-hr-600x252.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-IMPRESS-hr-800x335.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-IMPRESS-hr-1200x503.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mitchum-Anti-Perspirant-Tube-IMPRESS-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-3  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-3 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"clarks\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Clark\u2019s Desert Boots<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">My first print campaign, created with Andy McKay and shot by the legendary Helmut Newton (for an eye-watering fee). Our brief was to tell people that the famous Desert Boot was designed and introduced by Clark\u2019s and that all other desert boots were just copies. The boot was inspired by the suede and crepe shoes that army officers wore in Burma in 1949 but rather than write a history-based campaign like the other Creatives, Andy and I came up with a tongue-in-cheek fashion idea. Success followed: not just a sales increase of 200%, but national media column inches and some prestigious industry recognition. There\u2019s something about adding a little humour to style that really works.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-15 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-SEA-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7f435a568e9e3f06557]\" data-title=\"Clark&#039;s-Desert-Boot---SEA-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-SEA-hr.jpg\" alt=\"\" width=\"1920\" height=\"1230\"class=\"img-responsive wp-image-252\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-SEA-hr-200x128.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-SEA-hr-400x256.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-SEA-hr-600x384.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-SEA-hr-800x513.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-SEA-hr-1200x769.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-SEA-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-16 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-STAIRS-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[06b98d65dab8c9bde21]\" data-title=\"Clark&#039;s-Desert-Boot---STAIRS-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-STAIRS-hr.jpg\" alt=\"\" width=\"1920\" height=\"1230\"class=\"img-responsive wp-image-253\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-STAIRS-hr-200x128.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-STAIRS-hr-400x256.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-STAIRS-hr-600x384.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-STAIRS-hr-800x513.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-STAIRS-hr-1200x769.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-STAIRS-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-17 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-TRUCK-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[74de0bf5cc3aaa5c4b6]\" data-title=\"Clark&#039;s-Desert-Boot---TRUCK-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-TRUCK-hr.jpg\" alt=\"\" width=\"1920\" height=\"1230\"class=\"img-responsive wp-image-254\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-TRUCK-hr-200x128.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-TRUCK-hr-400x256.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-TRUCK-hr-600x384.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-TRUCK-hr-800x513.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-TRUCK-hr-1200x769.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Clarks-Desert-Boot-TRUCK-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-4  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-4 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"gordons_print\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Gordon\u2019s Gin<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\"><strong>Brand Campaign: <\/strong><em>What if a glass of Gordon\u2019s &amp; Tonic was just represented by the colour green?<\/em> A left field thought that led to 5 years of odd, silly, clever \u2013 and insanely branded \u2013 posters and press. They stood out a country mile and generated a lot of media attention. One man even contacted the agency because he wanted a life size copy of the \u2018Bloody Mary\u2019 48-sheet poster so he could stick it on a wall <em><u>inside<\/u><\/em> his huge 16<sup>th<\/sup> century mansion.<br \/>\nWe were happy to oblige. Wonder if it\u2019s still there?<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-18 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREEN-AND-PLEASANT-LAND-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[1ddb6df2fe6d31d668f]\" data-title=\"Gordon&#039;s-Gin---GREEN-AND-PLEASANT-LAND-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREEN-AND-PLEASANT-LAND-hr.jpg\" alt=\"\" width=\"1920\" height=\"1178\"class=\"img-responsive wp-image-269\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREEN-AND-PLEASANT-LAND-hr-200x123.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREEN-AND-PLEASANT-LAND-hr-400x245.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREEN-AND-PLEASANT-LAND-hr-600x368.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREEN-AND-PLEASANT-LAND-hr-800x491.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREEN-AND-PLEASANT-LAND-hr-1200x736.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREEN-AND-PLEASANT-LAND-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-19 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-BLOODY-MARY-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0d9a6b434e77fc2a268]\" data-title=\"Gordon&#039;s-Gin---BLOODY-MARY-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-BLOODY-MARY-hr.jpg\" alt=\"\" width=\"1920\" height=\"1177\"class=\"img-responsive wp-image-275\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-BLOODY-MARY-hr-200x123.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-BLOODY-MARY-hr-400x245.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-BLOODY-MARY-hr-600x368.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-BLOODY-MARY-hr-800x490.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-BLOODY-MARY-hr-1200x736.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-BLOODY-MARY-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-20 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-HAPPY-HOUR-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[92b51f164b386fcf192]\" data-title=\"Gordon&#039;s-Gin---HAPPY-HOUR-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-HAPPY-HOUR-hr.jpg\" alt=\"\" width=\"1920\" height=\"948\"class=\"img-responsive wp-image-271\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-HAPPY-HOUR-hr-200x99.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-HAPPY-HOUR-hr-400x198.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-HAPPY-HOUR-hr-600x296.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-HAPPY-HOUR-hr-800x395.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-HAPPY-HOUR-hr-1200x593.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-HAPPY-HOUR-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-21 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-END-OF-THE-DAY-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[e8d5eee6fdc1833dfe9]\" data-title=\"Gordon&#039;s-Gin---END-OF-THE-DAY-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-END-OF-THE-DAY-hr.jpg\" alt=\"\" width=\"1920\" height=\"1180\"class=\"img-responsive wp-image-268\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-END-OF-THE-DAY-hr-200x123.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-END-OF-THE-DAY-hr-400x246.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-END-OF-THE-DAY-hr-600x369.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-END-OF-THE-DAY-hr-800x492.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-END-OF-THE-DAY-hr-1200x738.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-END-OF-THE-DAY-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-22 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-SECRET-RECIPE-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[c45192a0d5dd4414057]\" data-title=\"Gordon&#039;s-Gin---SECRET-RECIPE-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-SECRET-RECIPE-hr.jpg\" alt=\"\" width=\"1920\" height=\"949\"class=\"img-responsive wp-image-273\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-SECRET-RECIPE-hr-200x99.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-SECRET-RECIPE-hr-400x198.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-SECRET-RECIPE-hr-600x297.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-SECRET-RECIPE-hr-800x395.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-SECRET-RECIPE-hr-1200x593.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-SECRET-RECIPE-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-23 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREENLAND-WITH-ICELAND-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[e8d86cb90b4b524dc95]\" data-title=\"Gordon&#039;s-Gin---GREENLAND-WITH-ICELAND-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREENLAND-WITH-ICELAND-hr.jpg\" alt=\"\" width=\"1920\" height=\"1242\"class=\"img-responsive wp-image-270\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREENLAND-WITH-ICELAND-hr-200x129.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREENLAND-WITH-ICELAND-hr-400x259.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREENLAND-WITH-ICELAND-hr-600x388.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREENLAND-WITH-ICELAND-hr-800x518.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREENLAND-WITH-ICELAND-hr-1200x776.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-GREENLAND-WITH-ICELAND-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-24 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-MAKE-YOURSELF-A-GT-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8a4b1c946cc41f4d33f]\" data-title=\"Gordon&#039;s-Gin---MAKE-YOURSELF-A-G&amp;T-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-MAKE-YOURSELF-A-GT-hr.jpg\" alt=\"\" width=\"1920\" height=\"1180\"class=\"img-responsive wp-image-272\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-MAKE-YOURSELF-A-GT-hr-200x123.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-MAKE-YOURSELF-A-GT-hr-400x246.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-MAKE-YOURSELF-A-GT-hr-600x369.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-MAKE-YOURSELF-A-GT-hr-800x492.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-MAKE-YOURSELF-A-GT-hr-1200x738.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-MAKE-YOURSELF-A-GT-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-25 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-Trade-JOKE-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[d95fdd838af9da1a7cc]\" data-title=\"Gordon&#039;s-Gin-Trade---JOKE-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-Trade-JOKE-hr.jpg\" alt=\"\" width=\"1920\" height=\"1173\"class=\"img-responsive wp-image-274\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-Trade-JOKE-hr-200x122.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-Trade-JOKE-hr-400x244.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-Trade-JOKE-hr-600x367.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-Trade-JOKE-hr-800x489.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-Trade-JOKE-hr-1200x733.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Gordons-Gin-Trade-JOKE-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-5  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-5 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Bonjela<\/strong><\/h2><\/div><div class=\"fusion-menu-anchor\" id=\"bonjela_print\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">That curious gloop that you blob over a mouth ulcer to numb the pain and heal the wound.<br \/>\nWe cast real professional gurners to pull the worst faces they could.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-26 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-MAN-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ee0c6e7b48a20d74c6f]\" data-title=\"Bonjela---GURNING-OLD-MAN-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-MAN-hr.jpg\" alt=\"\" width=\"1722\" height=\"791\"class=\"img-responsive wp-image-248\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-MAN-hr-200x92.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-MAN-hr-400x184.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-MAN-hr-600x276.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-MAN-hr-800x367.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-MAN-hr-1200x551.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-MAN-hr.jpg 1722w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-27 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-MAN-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[6ffd755f587ca198e46]\" data-title=\"Bonjela---GURNING-MAN-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-MAN-hr.jpg\" alt=\"\" width=\"1720\" height=\"790\"class=\"img-responsive wp-image-247\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-MAN-hr-200x92.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-MAN-hr-400x184.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-MAN-hr-600x276.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-MAN-hr-800x367.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-MAN-hr-1200x551.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-MAN-hr.jpg 1720w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-28 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-WOMAN-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[3695af646a492422ca9]\" data-title=\"Bonjela---GURNING-OLD-WOMAN-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-WOMAN-hr.jpg\" alt=\"\" width=\"1723\" height=\"788\"class=\"img-responsive wp-image-249\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-WOMAN-hr-200x91.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-WOMAN-hr-400x183.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-WOMAN-hr-600x274.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-WOMAN-hr-800x366.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-WOMAN-hr-1200x549.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Bonjela-GURNING-OLD-WOMAN-hr.jpg 1723w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-6  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-6 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"mcdonalds_print\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>McDonald\u2019s<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fourth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">McDonald\u2019s wanted a quick, one-off ad for a Charity dinner brochure. Not a very sexy brief and all the other Creatives ran away but Mark Tutssel and I fancied it. I guess we were right to think it was a creative opportunity as the ad went on to win a Cannes Gold, which was unheard of for Leo Burnett at the time.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fourth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-29 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McDonalds-Ryder-Cup-Sponsorship-BURGER-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0ced5be459a82596b77]\" data-title=\"mcdonalds-ryder-cup-sponsorship-burger-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McDonalds-Ryder-Cup-Sponsorship-BURGER-hr.jpg\" alt=\"\" width=\"720\" height=\"1099\"class=\"img-responsive wp-image-659\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McDonalds-Ryder-Cup-Sponsorship-BURGER-hr-200x305.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McDonalds-Ryder-Cup-Sponsorship-BURGER-hr-400x611.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McDonalds-Ryder-Cup-Sponsorship-BURGER-hr-600x916.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McDonalds-Ryder-Cup-Sponsorship-BURGER-hr.jpg 720w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-7  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-7 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"maltesers_print\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Maltesers<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fourth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">The Print that launched the new \u2018Little Balls\u2019 campaign, alongside the TV films.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fourth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-30 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ADORN-YOUR-TONGUE.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0d04db536476741babf]\" data-title=\"Maltesers - ADORN YOUR TONGUE\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ADORN-YOUR-TONGUE.jpg\" alt=\"\" width=\"600\" height=\"775\"class=\"img-responsive wp-image-861\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ADORN-YOUR-TONGUE-200x258.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ADORN-YOUR-TONGUE-400x517.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ADORN-YOUR-TONGUE.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-31 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ACCENTUATE-YOUR-CHEEKBONES-copy.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ce5f6cc13e0efc9c08f]\" data-title=\"Maltesers - ACCENTUATE YOUR CHEEKBONES copy\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ACCENTUATE-YOUR-CHEEKBONES-copy.jpg\" alt=\"\" width=\"600\" height=\"775\"class=\"img-responsive wp-image-863\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ACCENTUATE-YOUR-CHEEKBONES-copy-200x258.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ACCENTUATE-YOUR-CHEEKBONES-copy-400x517.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-ACCENTUATE-YOUR-CHEEKBONES-copy.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-third fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-32 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-PERFECT-YOUR-POUT-copy.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[56a913c6c4db15642a8]\" data-title=\"Maltesers - PERFECT YOUR POUT copy\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-PERFECT-YOUR-POUT-copy.jpg\" alt=\"\" width=\"600\" height=\"775\"class=\"img-responsive wp-image-864\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-PERFECT-YOUR-POUT-copy-200x258.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-PERFECT-YOUR-POUT-copy-400x517.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Maltesers-PERFECT-YOUR-POUT-copy.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-8  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:0px;padding-top:30px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-8 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"landrover\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Land Rover<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">A finance ad that feels like a consumer ad. Simple thought; simple line; striking picture. I once visited a provincial advertising agency and this was framed on their wall. Apparently, in the world of direct response, it was a bit of a landmark ad. Years later, I also discovered that the ad had been used as a question in an English Language A-Level paper.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-33 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Land-Rover-Finance-SUNDAY-hr-1.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8f640744296959d63de]\" data-title=\"Land-Rover-Finance---SUNDAY-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Land-Rover-Finance-SUNDAY-hr-1.jpg\" alt=\"\" width=\"1117\" height=\"1726\"class=\"img-responsive wp-image-237\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Land-Rover-Finance-SUNDAY-hr-1-200x309.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Land-Rover-Finance-SUNDAY-hr-1-400x618.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Land-Rover-Finance-SUNDAY-hr-1-600x927.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Land-Rover-Finance-SUNDAY-hr-1-800x1236.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Land-Rover-Finance-SUNDAY-hr-1.jpg 1117w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-9  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-9 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"mercedes\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Mercedes<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">A bunch of questions that explore how you think about driving. Of the three answers, if you keep find<br \/>\nyourself saying \u2018C\u2019, then you are more suited to driving a Mercedes \u2018C\u2019 Class than you might have realised.<br \/>\nAn interactive idea before the internet had been invented. A labour of love and one of my favourite ads.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-34 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mercedes-C-Class-DRIVER-QUESTIONNAIRE-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[ee36767fe854abf00a7]\" data-title=\"Mercedes-C-Class---DRIVER-QUESTIONNAIRE-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mercedes-C-Class-DRIVER-QUESTIONNAIRE-hr.jpg\" alt=\"\" width=\"1920\" height=\"2987\"class=\"img-responsive wp-image-279\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mercedes-C-Class-DRIVER-QUESTIONNAIRE-hr-200x311.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mercedes-C-Class-DRIVER-QUESTIONNAIRE-hr-400x622.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mercedes-C-Class-DRIVER-QUESTIONNAIRE-hr-600x933.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mercedes-C-Class-DRIVER-QUESTIONNAIRE-hr-800x1245.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mercedes-C-Class-DRIVER-QUESTIONNAIRE-hr-1200x1867.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Mercedes-C-Class-DRIVER-QUESTIONNAIRE-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-10  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-10 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"dandad\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>D&amp;AD Cannes Young Creatives Competition<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">Ideas written from a personal truth always stand a chance of being good.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-35 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/DAD-Cannes-Young-Creatives-RANT-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[b9a3de19e1c13d1e84a]\" data-title=\"D&amp;AD-Cannes-Young-Creatives---RANT-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/DAD-Cannes-Young-Creatives-RANT-hr.jpg\" alt=\"\" width=\"1920\" height=\"2701\"class=\"img-responsive wp-image-267\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/DAD-Cannes-Young-Creatives-RANT-hr-200x281.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/DAD-Cannes-Young-Creatives-RANT-hr-400x563.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/DAD-Cannes-Young-Creatives-RANT-hr-600x844.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/DAD-Cannes-Young-Creatives-RANT-hr-800x1125.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/DAD-Cannes-Young-Creatives-RANT-hr-1200x1688.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/DAD-Cannes-Young-Creatives-RANT-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-11  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-11 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"atlantic\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Atlantic 252<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">A Long Wave radio station whose point of difference was that their DJs talked less per hour than any other station. The use of a tape cassette in the visual ages the ad horribly, but so be it. For the record, no CG was employed \u2013 the guy we used really could fit a cassette into his mouth sideways. At the casting session, after every actor had told us about their latest acting jobs (Shakespeare; The Old Vic; etc, etc) we\u2019d say, \u201c<em>That\u2019s great. Now, would you just stick this tape in your mouth, please?<\/em>\u201d<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-36 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Atlantic-252-LW-Radio-TAPE-MOUTH-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[f27696ce15c514cab6c]\" data-title=\"Atlantic-252-LW-Radio---TAPE-MOUTH-lr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Atlantic-252-LW-Radio-TAPE-MOUTH-lr.jpg\" alt=\"\" width=\"1500\" height=\"745\"class=\"img-responsive wp-image-242\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Atlantic-252-LW-Radio-TAPE-MOUTH-lr-200x99.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Atlantic-252-LW-Radio-TAPE-MOUTH-lr-400x199.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Atlantic-252-LW-Radio-TAPE-MOUTH-lr-600x298.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Atlantic-252-LW-Radio-TAPE-MOUTH-lr-800x397.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Atlantic-252-LW-Radio-TAPE-MOUTH-lr-1200x596.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Atlantic-252-LW-Radio-TAPE-MOUTH-lr.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-12  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-12 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"natwest\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>NatWest<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">No one would bother writing this ad today. Perhaps that\u2019s a good thing? No, I don\u2019t think it is.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-37 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/NatWest-Business-Loans-EVERYTHING-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[9b79158dedf615acbe1]\" data-title=\"NatWest-Business-Loans---EVERYTHING-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/NatWest-Business-Loans-EVERYTHING-hr.jpg\" alt=\"\" width=\"1000\" height=\"1354\"class=\"img-responsive wp-image-292\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/NatWest-Business-Loans-EVERYTHING-hr-200x271.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/NatWest-Business-Loans-EVERYTHING-hr-400x542.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/NatWest-Business-Loans-EVERYTHING-hr-600x812.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/NatWest-Business-Loans-EVERYTHING-hr-800x1083.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/NatWest-Business-Loans-EVERYTHING-hr.jpg 1000w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-13  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-13 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"compaq_print\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Compaq Computers<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><p style=\"text-align: center;\">We needed to give value and meaning to the expensive, high quality computers that Compaq made. Computers that lasted for ages and were super-reliable. Carl Le Blond and I pulled out a brilliant line hidden in the brief \u2013 <em>Compaq costs you less than cheaper computers<\/em> \u2013 and made it the star of the ads. (You can\u2019t let your ego get in the way of doing the right thing.)<\/p>\n<p style=\"text-align: center;\"><strong>GOOD THINGS TO KNOW: <\/strong>The first ad set out the thinking by passing on this useful information about Compaq, along with other surprising nuggets from life.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-38 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-GOOD-THINGS-TO-KNOW-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[6caaeff63ff73c40cff]\" data-title=\"Compaq-Computers---GOOD-THINGS-TO-KNOW-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-GOOD-THINGS-TO-KNOW-hr.jpg\" alt=\"\" width=\"1517\" height=\"2266\"class=\"img-responsive wp-image-258\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-GOOD-THINGS-TO-KNOW-hr-200x299.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-GOOD-THINGS-TO-KNOW-hr-400x597.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-GOOD-THINGS-TO-KNOW-hr-600x896.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-GOOD-THINGS-TO-KNOW-hr-800x1195.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-GOOD-THINGS-TO-KNOW-hr-1200x1792.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-GOOD-THINGS-TO-KNOW-hr.jpg 1517w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><p style=\"text-align: center;\"><strong>OXFORD CIRCUS: <\/strong>We replaced every single written word in a vast street scene with our brand line.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-39 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-STREET-SCENE-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[d99b4bc66c8848fffe2]\" data-title=\"Compaq-Computers---STREET-SCENE-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-STREET-SCENE-hr.jpg\" alt=\"\" width=\"1920\" height=\"1320\"class=\"img-responsive wp-image-257\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-STREET-SCENE-hr-200x138.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-STREET-SCENE-hr-400x275.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-STREET-SCENE-hr-600x413.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-STREET-SCENE-hr-800x550.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-STREET-SCENE-hr-1200x825.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-STREET-SCENE-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><p style=\"text-align: center;\"><strong>LANGUAGES: <\/strong>We wrote the line in every single language in the world. Including Klingon.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-40 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-LANGUAGES-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[80c5725c8b737c21c70]\" data-title=\"Compaq-Computers---LANGUAGES-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-LANGUAGES-hr.jpg\" alt=\"\" width=\"1970\" height=\"1516\"class=\"img-responsive wp-image-256\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-LANGUAGES-hr-200x154.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-LANGUAGES-hr-400x308.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-LANGUAGES-hr-600x462.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-LANGUAGES-hr-800x616.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-LANGUAGES-hr-1200x923.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Computers-LANGUAGES-hr.jpg 1970w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"compaq_laptops\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Compaq Laptops<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\"><strong>POSTER HANDLE\/TYPE MAN:<\/strong> Awareness ads to start seeding that Compaq made laptops as well as desktops.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-41 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-HANDLE-hr-1.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[eae83528b6ac8ebb1a1]\" data-title=\"Compaq-Laptops---HANDLE-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-HANDLE-hr-1.jpg\" alt=\"\" width=\"1920\" height=\"1518\"class=\"img-responsive wp-image-259\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-HANDLE-hr-1-200x158.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-HANDLE-hr-1-400x316.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-HANDLE-hr-1-600x474.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-HANDLE-hr-1-800x633.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-HANDLE-hr-1-1200x949.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-HANDLE-hr-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-42 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-MAN-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[61b9225d98ded41305c]\" data-title=\"Compaq-Laptops---MAN-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-MAN-hr.jpg\" alt=\"\" width=\"1920\" height=\"624\"class=\"img-responsive wp-image-260\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-MAN-hr-200x65.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-MAN-hr-400x130.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-MAN-hr-600x195.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-MAN-hr-800x260.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-MAN-hr-1200x390.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Laptops-MAN-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"compaq_it\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Compaq Computers IT Support (B2B)<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">We needed to start overturning perceptions of Compaq as an unsuitable business brand. Companies weren\u2019t installing Compaq computers because they didn\u2019t think they were big enough to offer the right level of IT support.<br \/>\nSo we tackled the problem head on with endearing honesty.\u00a0This ad was two consecutive double-page spreads.<\/p>\n<div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:;margin-bottom:20px;\"><\/div><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-43 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-ONE-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[6c72f6bc5a0db3ae64e]\" data-title=\"Compaq-Network-Support---HANDS-PART-ONE-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-ONE-hr.jpg\" alt=\"\" width=\"1920\" height=\"1332\"class=\"img-responsive wp-image-261\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-ONE-hr-200x139.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-ONE-hr-400x278.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-ONE-hr-600x416.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-ONE-hr-800x555.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-ONE-hr-1200x833.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-ONE-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-44 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-TWO-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[3755e62127c03805398]\" data-title=\"Compaq-Network-Support---HANDS-PART-TWO-hr\"> <img loading=\"lazy\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-TWO-hr.jpg\" alt=\"\" width=\"1920\" height=\"1336\"class=\"img-responsive wp-image-262\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-TWO-hr-200x139.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-TWO-hr-400x278.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-TWO-hr-600x418.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-TWO-hr-800x557.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-TWO-hr-1200x835.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Compaq-Network-Support-HANDS-PART-TWO-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":[],"_links":{"self":[{"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/348"}],"collection":[{"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=348"}],"version-history":[{"count":67,"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/348\/revisions"}],"predecessor-version":[{"id":874,"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/348\/revisions\/874"}],"wp:attachment":[{"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}