{"id":415,"date":"2016-09-22T22:45:19","date_gmt":"2016-09-22T21:45:19","guid":{"rendered":"http:\/\/www.richardlouisrussell.com\/?page_id=415"},"modified":"2016-09-30T16:57:34","modified_gmt":"2016-09-30T15:57:34","slug":"home-page-5-3","status":"publish","type":"page","link":"http:\/\/www.richardlouisrussell.com\/?page_id=415","title":{"rendered":"Spec Work"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:200px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"nike_spec\"><\/div><div class=\"fusion-title title fusion-title-center fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single\" style=\"border-color:#ffffff;\"><\/div><\/div><h1 class=\"title-heading-center\">Spec Work &#8211; Print<\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single\" style=\"border-color:#ffffff;\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Nike Paula Radcliffe<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">As most people know, Paula Radcliffe set the world record for the marathon in 2003, with a time of 2:15:25; a time that, all these years later, no one has even got within 3 minutes of beating. Wanting to find a different take on her brilliance, I did a bit of digging and discovered something amazing: there are 15 pure running races in athletics and, at that time, <u>Paula Radcliffe held the world record for 9 of them<\/u>. For Pete\u2019s sake, how good was she?<br \/>\n(Love the shoddy \u2018idea only\u2019 copywriter layout.)<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-1 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Nike-Paula-Radcliffe-GOT_NEED-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7ab64c775a999ecbd3d]\" data-title=\"nike-paula-radcliffe-got_need-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Nike-Paula-Radcliffe-GOT_NEED-hr.jpg\" width=\"1228\" height=\"1742\"class=\"img-responsive wp-image-421\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Nike-Paula-Radcliffe-GOT_NEED-hr-200x284.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Nike-Paula-Radcliffe-GOT_NEED-hr-400x567.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Nike-Paula-Radcliffe-GOT_NEED-hr-600x851.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Nike-Paula-Radcliffe-GOT_NEED-hr-800x1135.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Nike-Paula-Radcliffe-GOT_NEED-hr-1200x1702.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Nike-Paula-Radcliffe-GOT_NEED-hr.jpg 1228w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-2  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-2 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"hobnobs_spec\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>McVitie\u2019s Hob-Nobs<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">Biscuit as badge for silly Hob-Nob messages.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-2 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ARCHBISHOP-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[0edb1675abfec3b2f3a]\" data-title=\"mcvities-hob-nobs-archbishop-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ARCHBISHOP-hr.jpg\" width=\"829\" height=\"1075\"class=\"img-responsive wp-image-420\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ARCHBISHOP-hr-200x259.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ARCHBISHOP-hr-400x519.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ARCHBISHOP-hr-600x778.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ARCHBISHOP-hr-800x1037.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ARCHBISHOP-hr.jpg 829w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-3 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ELEVEN-FIFTEENSES-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[7ca0d35f4e5370fe624]\" data-title=\"mcvities-hob-nobs-eleven-fifteenses-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ELEVEN-FIFTEENSES-hr.jpg\" width=\"829\" height=\"1075\"class=\"img-responsive wp-image-419\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ELEVEN-FIFTEENSES-hr-200x259.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ELEVEN-FIFTEENSES-hr-400x519.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ELEVEN-FIFTEENSES-hr-600x778.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ELEVEN-FIFTEENSES-hr-800x1037.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-ELEVEN-FIFTEENSES-hr.jpg 829w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-4 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-CAVIAR-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[29391533f8e755023a7]\" data-title=\"mcvities-hob-nobs-caviar-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-CAVIAR-hr.jpg\" width=\"829\" height=\"1075\"class=\"img-responsive wp-image-418\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-CAVIAR-hr-200x259.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-CAVIAR-hr-400x519.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-CAVIAR-hr-600x778.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-CAVIAR-hr-800x1037.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-CAVIAR-hr.jpg 829w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-5 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-BISCUIT-BARREL-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[566b031ed72f178d92b]\" data-title=\"mcvities-hob-nobs-biscuit-barrel-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-BISCUIT-BARREL-hr.jpg\" width=\"829\" height=\"1075\"class=\"img-responsive wp-image-417\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-BISCUIT-BARREL-hr-200x259.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-BISCUIT-BARREL-hr-400x519.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-BISCUIT-BARREL-hr-600x778.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-BISCUIT-BARREL-hr-800x1037.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McVities-Hob-Nobs-BISCUIT-BARREL-hr.jpg 829w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-3  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-3 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"philips_spec\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\">\n<p style=\"text-align: center;\"><strong>Philips<\/strong><\/p>\n<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">This ad is why I think advertising can be desirable and worthwhile. A message of real interest to new parents (the best place to take your baby\u2019s temperature is their temple) and a simple, intelligent, witty execution (if I do say so myself).<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><span class=\"fusion-imageframe imageframe-bottomshadow imageframe-6 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Phillips-Temperature-Taker-BABY-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[67ce0943915238330f3]\" data-title=\"phillips-temperature-taker-baby-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Phillips-Temperature-Taker-BABY-hr.jpg\" width=\"1330\" height=\"1850\"class=\"img-responsive wp-image-416\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Phillips-Temperature-Taker-BABY-hr-200x278.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Phillips-Temperature-Taker-BABY-hr-400x556.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Phillips-Temperature-Taker-BABY-hr-600x835.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Phillips-Temperature-Taker-BABY-hr-800x1113.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Phillips-Temperature-Taker-BABY-hr-1200x1669.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Phillips-Temperature-Taker-BABY-hr.jpg 1330w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-4  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:0px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-4 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"adecco\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\">Adecco<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">A genuinely human and caring recruitment company and an idea that describes work and its possibilities in a more insightful and empowering way.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p><em>Click ad to read words.<\/em><\/p>\n<span class=\"fusion-imageframe imageframe-bottomshadow imageframe-7 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco_ANOTHER-WORD-FOR-WORK-hr_txt.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[bfb109226177b9e75f4]\" data-title=\"adecco_another-word-for-work-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco_ANOTHER-WORD-FOR-WORK-hr.jpg\" width=\"1950\" height=\"1418\"class=\"img-responsive wp-image-606\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco_ANOTHER-WORD-FOR-WORK-hr-200x145.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco_ANOTHER-WORD-FOR-WORK-hr-400x291.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco_ANOTHER-WORD-FOR-WORK-hr-600x436.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco_ANOTHER-WORD-FOR-WORK-hr-800x582.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco_ANOTHER-WORD-FOR-WORK-hr-1200x873.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco_ANOTHER-WORD-FOR-WORK-hr.jpg 1950w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p><em>Click ad to read words.<\/em><\/p>\n<span class=\"fusion-imageframe imageframe-bottomshadow imageframe-8 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco-CANT-DO-hrtxt.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[abdfd35af0dd569ec9a]\" data-title=\"Adecco---CAN&#039;T-DO-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-CANT-DO-hr.jpg\" width=\"732\" height=\"1009\"class=\"img-responsive wp-image-324\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-CANT-DO-hr-200x276.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-CANT-DO-hr-400x551.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-CANT-DO-hr-600x827.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-CANT-DO-hr.jpg 732w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p><em>Click ad to read words.<\/em><\/p>\n<span class=\"fusion-imageframe imageframe-bottomshadow imageframe-9 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco-TAKE-A-PET-hr_txt.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[09aa1817f4ee141e938]\" data-title=\"Adecco---TAKE-A-PET-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-TAKE-A-PET-hr.jpg\" width=\"746\" height=\"1018\"class=\"img-responsive wp-image-320\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-TAKE-A-PET-hr-200x273.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-TAKE-A-PET-hr-400x546.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-TAKE-A-PET-hr-600x819.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-TAKE-A-PET-hr.jpg 746w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p><em>Click ad to read words.<\/em><\/p>\n<span class=\"fusion-imageframe imageframe-bottomshadow imageframe-10 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco-FIRE-IT-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[8253b64c81cf7f243d1]\" data-title=\"Adecco---FIRE-IT-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-FIRE-IT-hr.jpg\" width=\"746\" height=\"1025\"class=\"img-responsive wp-image-323\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-FIRE-IT-hr-200x275.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-FIRE-IT-hr-400x550.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-FIRE-IT-hr-600x824.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-FIRE-IT-hr.jpg 746w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p><em>Click ad to read words.<\/em><\/p>\n<span class=\"fusion-imageframe imageframe-bottomshadow imageframe-11 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco-LOOK-FOR-YOU-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[92baa458106a386342d]\" data-title=\"Adecco---LOOK-FOR-YOU-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LOOK-FOR-YOU-hr.jpg\" width=\"746\" height=\"1026\"class=\"img-responsive wp-image-321\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LOOK-FOR-YOU-hr-200x275.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LOOK-FOR-YOU-hr-400x550.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LOOK-FOR-YOU-hr-600x825.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LOOK-FOR-YOU-hr.jpg 746w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p><em>Click ad to read words.<\/em><\/p>\n<span class=\"fusion-imageframe imageframe-bottomshadow imageframe-12 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco-LET-GO-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[912e28360e4bba3df9d]\" data-title=\"Adecco---LET-GO-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LET-GO-hr.jpg\" width=\"1920\" height=\"1395\"class=\"img-responsive wp-image-322\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LET-GO-hr-200x145.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LET-GO-hr-400x291.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LET-GO-hr-600x436.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LET-GO-hr-800x581.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LET-GO-hr-1200x872.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-LET-GO-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p><em>Click ad to read words.<\/em><\/p>\n<span class=\"fusion-imageframe imageframe-bottomshadow imageframe-13 element-bottomshadow hover-type-none\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Adecco-WRONG-PLACE-hr.jpg\" class=\"fusion-lightbox\" data-rel=\"iLightbox[3686879e19d3417acbe]\" data-title=\"Adecco---WRONG-PLACE-hr\"> <img loading=\"lazy\" alt=\"\" src=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-WRONG-PLACE-hr.jpg\" width=\"1920\" height=\"1392\"class=\"img-responsive wp-image-319\" srcset=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-WRONG-PLACE-hr-200x145.jpg 200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-WRONG-PLACE-hr-400x290.jpg 400w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-WRONG-PLACE-hr-600x435.jpg 600w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-WRONG-PLACE-hr-800x580.jpg 800w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-WRONG-PLACE-hr-1200x870.jpg 1200w, http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/Adecco-WRONG-PLACE-hr.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 1100px\" \/><\/a><\/span><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-5  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:10px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-5 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"mcdonalds_olympic_spec\"><\/div><div class=\"fusion-title title fusion-title-center fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single\" style=\"border-color:#ffffff;\"><\/div><\/div><h1 class=\"title-heading-center\">Spec Work &#8211; Integrated Campaigns<\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single\" style=\"border-color:#ffffff;\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>McDonald\u2019s Global Olympic Brand 2016 \u2013 SUPPORT SQUAD<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">A big, global film about the wider, unseen, local support team behind an Olympic athlete, all sending messages of heartfelt support by mimicking his\/her sport in their own not-very-good way. This turns into a poster and social campaign to encourage the public to send their own message too; all they have to do is be filmed or photographed doing the event that their Olympic hero does. This idea won McDonald\u2019s global Olympics pitch but never ran because not enough markets committed to supporting the Olympics in their marketing calendar.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/McDonalds-Olympics-2016-SUPPORT-SQUAD_optimised.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\"  data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">McDonalds-Olympics-2016-SUPPORT-SQUAD_optimised<br\/><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:600px;max-height:350px;\"><div class=\"video-shortcode\"><iframe src=\"http:\/\/player.vimeo.com\/video\/184750661?autoplay=0\" width=\"600\" height=\"350\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:0px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-6  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:10px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-6 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"mcdonalds_bigmac\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><b>McDonald&#8217;s Big Mac &#8211; I AM WHAT I AM<\/b><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">The Big Mac is one of the most famous and iconic products in the world yet I couldn\u2019t help but notice how all the markets would continually chop and change their strategies for it. How could something so popular and well known with the burger-eating public be seemingly not known or understood by the people that market it? So I suggested to the McDonald\u2019s European CMO that, between his 3 roster agencies and his European heads, we should develop and choose a universal\u00a0strategy for this iconic burger brand and that everyone should then execute to the same brief. This was the insightful and honest\u00a0direction that my team and I developed and illustrated. The CMO grabbed it like a drowning man but, inevitably, the markets all decided to stick with the strategies their own networks had previously developed. All of which just highlights once again how difficult it is to get any centrally created initiative adopted by the markets, who hold all the power. Agencies need to be smarter about how they solve this.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Big-Mac-Brand-I-AM-WHAT-I-AM-2.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\"  data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">Big-Mac-Brand-I-AM-WHAT-I-AM-2<br\/><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:600px;max-height:350px;\"><div class=\"video-shortcode\"><iframe src=\"http:\/\/player.vimeo.com\/video\/184750662?autoplay=0\" width=\"600\" height=\"350\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:0px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-7  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:10px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-7 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"speedo_spec\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Speedo \u2013 THE SPEEDO 1,000<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">The idea was to set up a kind of \u2018Run London\u2019 for swimmers and would-be swimmers nationwide. This deck focuses on the posters, T-Shirts and swimming caps that I jammed out at the last-minute.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:65px;\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Speedo-THE-SPEEDO-1000.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\"  data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">Speedo-THE-SPEEDO-1000<br\/><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:0px;margin-bottom:0px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-picture-o\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-8  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:0px;padding-top:10px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-8 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-menu-anchor\" id=\"egypt_spec\"><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Egypt Tourist Board \u2013 THE EGYPT WAY<\/strong><\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">One of life\u2019s trickier briefs \u2013 how to get people to holiday in Egypt, despite the troubles faced by the country. Our solution was a) to focus on the Egyptian people and their friendly, quirky ways (not the more attention-grabbing pyramids and Sphinx, etc) and, b) show how this distinctive, inventive spirit refreshes all the usual holiday stereotypes. This deck contains the TV, plus the brand and destination print.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-full fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><a href=\"http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/09\/Egyptian-Tourist-Board-THE-EGYPT-WAY_optimised-1.pdf\" class=\"pdfemb-viewer\" style=\"\" data-width=\"max\" data-height=\"max\"  data-toolbar=\"bottom\" data-toolbar-fixed=\"off\">Egyptian-Tourist-Board-THE-EGYPT-WAY_optimised-1<br\/><\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-two-third fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:600px;max-height:350px;\"><div class=\"video-shortcode\"><iframe src=\"http:\/\/player.vimeo.com\/video\/184772271?autoplay=0\" width=\"600\" height=\"350\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-sixth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\" style=\"padding:50px;\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":[],"_links":{"self":[{"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/415"}],"collection":[{"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=415"}],"version-history":[{"count":47,"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/415\/revisions"}],"predecessor-version":[{"id":846,"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/415\/revisions\/846"}],"wp:attachment":[{"href":"http:\/\/www.richardlouisrussell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}