{"id":343,"date":"2016-09-21T12:50:06","date_gmt":"2016-09-21T11:50:06","guid":{"rendered":"http:\/\/www.richardlouisrussell.com\/?page_id=343"},"modified":"2018-11-12T22:15:21","modified_gmt":"2018-11-12T22:15:21","slug":"home-page-3","status":"publish","type":"page","link":"https:\/\/www.richardlouisrussell.com\/?page_id=343","title":{"rendered":"TV &#038; Cinema"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-fullwidth-1  fusion-parallax-fixed nonhundred-percent-fullwidth\" style=\"border-color:#3e3e3e;border-bottom-width: 0px;border-top-width: 0px;border-bottom-style: solid;border-top-style: solid;padding-bottom:20px;padding-top:200px;padding-left:;padding-right:;background-attachment:fixed;background-color:#242424;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;-ms-filter: &quot;progid:DXImageTransform.Microsoft.AlphaImageLoader(src=&#039;http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg&#039;, sizingMethod=&#039;scale&#039;)&quot;;background-image: url(http:\/\/www.richardlouisrussell.com\/wp-content\/uploads\/2016\/08\/SKYbackground.jpg);\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-fullwidth-1 {\r\n                            padding-left: px !important;\r\n                            padding-right: px !important;\r\n                        }<\/style><div class=\"fusion-row\"><div class=\"fusion-menu-anchor\" id=\"tv\"><\/div><div class=\"fusion-menu-anchor\" id=\"honda\"><\/div><div class=\"fusion-title title fusion-title-center fusion-title-size-one\" style=\"margin-top:0px;margin-bottom:31px;\"><div class=\"title-sep-container title-sep-container-left\"><div class=\"title-sep sep-single\" style=\"border-color:#ffffff;\"><\/div><\/div><h1 class=\"title-heading-center\">TV &amp; CINEMA<\/h1><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-single\" style=\"border-color:#ffffff;\"><\/div><\/div><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Honda Diesel \u2013 GRRR<\/strong><\/h2><\/div><div class=\"fusion-one-fourth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">A good old-fashioned factory visit led to the discovery of a fascinating product truth, which became a fresh and compelling insight, which became a weird and catchy song, which was placed over some trippy animation, which became the most awarded commercial ever made and, at the end of all that, led to astonishing sales of the excellent Honda Accord Diesel. To coin a phrase, isn\u2019t it nice when things just work?<\/p>\n<p style=\"text-align: center;\"><em>If you are interested in a more detailed account of how \u2018Grrr\u2019 came to be, including the amazing client presentation, then please click below:<\/em><!--more--><\/p>\n<div class=\"fusion-button-wrapper fusion-aligncenter\"><style type=\"text\/css\" scoped=\"scoped\">.fusion-button.button-1 .fusion-button-text, .fusion-button.button-1 i {color:#105378;}.fusion-button.button-1 {border-width:0px;border-color:#105378;}.fusion-button.button-1 .fusion-button-icon-divider{border-color:#105378;}.fusion-button.button-1:hover .fusion-button-text, .fusion-button.button-1:hover i,.fusion-button.button-1:focus .fusion-button-text, .fusion-button.button-1:focus i,.fusion-button.button-1:active .fusion-button-text, .fusion-button.button-1:active{color:#105378;}.fusion-button.button-1:hover, .fusion-button.button-1:focus, .fusion-button.button-1:active{border-width:0px;border-color:#105378;}.fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:hover .fusion-button-icon-divider, .fusion-button.button-1:active .fusion-button-icon-divider{border-color:#105378;}.fusion-button.button-1{background: #90c9e8;\r\n\t\t\t\t\tbackground-image: -webkit-gradient( linear, left bottom, left top, from( #5aabd6 ), to( #90c9e8 ) );\r\n\t\t\t\t\tbackground-image: -webkit-linear-gradient( bottom, #5aabd6, #90c9e8 );\r\n\t\t\t\t\tbackground-image:\t-moz-linear-gradient( bottom, #5aabd6, #90c9e8 );\r\n\t\t\t\t\tbackground-image:\t  -o-linear-gradient( bottom, #5aabd6, #90c9e8 );\r\n\t\t\t\t\tbackground-image: linear-gradient( to top, #5aabd6, #90c9e8 );}.fusion-button.button-1:hover,.button-1:focus,.fusion-button.button-1:active{background: #5aabd6;\r\n\t\t\t\t\tbackground-image: -webkit-gradient( linear, left bottom, left top, from( #90c9e8 ), to( #5aabd6 ) );\r\n\t\t\t\t\tbackground-image: -webkit-linear-gradient( bottom, #90c9e8, #5aabd6 );\r\n\t\t\t\t\tbackground-image:\t-moz-linear-gradient( bottom, #90c9e8, #5aabd6 );\r\n\t\t\t\t\tbackground-image:\t  -o-linear-gradient( bottom, #90c9e8, #5aabd6 );\r\n\t\t\t\t\tbackground-image: linear-gradient( to top, #90c9e8, #5aabd6 );}.fusion-button.button-1{width:auto;}<\/style><a class=\"fusion-button button-flat button-round button-small button-default button-1\" target=\"_self\" href=\"http:\/\/www.richardlouisrussell.com\/?page_id=359\"><span class=\"fusion-button-text\">Click here<\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fourth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/181413461?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Honda Brand Launch \u2013 OK FACTORY<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">I\u2019d written a piece for The Book Of Dreams that was felt to be a good summary of what \u2018The Power Of Dreams\u2019 actually meant. The piece was chosen to be the launch film that would start seeding the Honda philosophy. I wrote a surreal visual narrative to go with the words, commissioned an amazing Japanese animator and added an obscure instrumental track. The ad featured no car and felt nothing like a car commercial \u2013 which was the whole point.<\/p>\n<p style=\"text-align: center;\"><em>\u201cOne of the most original and powerful car commercials in years.\u201d<\/em> CAMPAIGN<\/p>\n<p style=\"text-align: center;\">Out of interest, it was Russell Davies, the Head of Planning, who suggested we use Garrison Keilor as the brand voice. Good call, Russell.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/181413891?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"maltesers\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Maltesers<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:20px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">I took over the Mars account at D\u2019Arcy in 1997 (alongside my Art Director Carl Le Blond) and we decided to re-invent Maltesers, whose ads at that point lived in a rather twee world of ballerinas and weight-watching women. Sometimes the best way to get an ambitious idea through a conservative client is to give them exactly what they want, but in a way they would never have expected. Which is what we did. <em>\u2018How would you like a campaign where every ad is full of the target audience eating and enjoying Maltesers?\u2019,<\/em> we said.<em> \u2018An idea that couldn\u2019t be done by any other chocolate; where every story is based around the unique physical properties of Maltesers, and where we breathe new life into your long-running end line?\u2019<\/em><br \/>\nAnd so began the \u2018Little Balls\u2019 campaign. 22 years later, it\u2019s still going strong. The campaign concept was conceived by Carl and myself and these commercials are from the launch period with additional writing assistance from Trevor Webb and Steve Campbell.<br \/>\nAs a direct result of the new campaign, the value of the Maltesers brand for Mars rose from 72 million pounds in 1995 to 106 million pounds in 2000.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:10px;\"><h2 class=\"title-heading-center\">Maltesers &#8211; Right<\/h2><\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/181420586?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:10px;\"><h2 class=\"title-heading-center\">Maltesers &#8211;\u00a0Straw<\/h2><\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/181420686?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-none\" style=\"border-color:#3e3e3e;margin-left: auto;margin-right: auto;margin-top:20px;\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:10px;\"><h2 class=\"title-heading-center\">Maltesers &#8211;\u00a0UFO<\/h2><\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/181420771?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:10px;\"><h2 class=\"title-heading-center\">Maltesers &#8211;\u00a0Cheek<\/h2><\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/181420958?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"macleans\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Macleans Toothpaste <\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">I went to meet the client for the first time to talk about the brand\u2019s problems and ambitions. It became clear that Macleans had fallen off everyone\u2019s radar and it desperately needed a distinctive, well-branded \u2013 and cheap \u2013 idea to bring it top of mind. In the cab on the way back to the agency I wrote a campaign in my head. What if we shot a load of short films where people slowly and clearly say the word \u2018<em>Macleans!<\/em>\u2019 (in the same way that you\u2019d say \u2018cheese!\u2019 for a photo) and, in so doing, reveal their lovely, clean and white teeth? And what if each film, in a funny visual way, could also highlight a different product benefit of the toothpaste? Sometimes, if you\u2019ve led a pure\u00a0and virtuous life, having an idea really can be that simple. These perfectly formed little films were shot by the brilliant Johnny Maginn.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:10px;\"><h2 class=\"title-heading-center\">Macleans &#8211;\u00a0Switch<\/h2><\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182146797?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:10px;\"><h2 class=\"title-heading-center\">Macleans &#8211; Flower<\/h2><\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182146799?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-half fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:10px;\"><h2 class=\"title-heading-center\">Macleans &#8211;\u00a0Hoods<\/h2><\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182195404?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-half fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:10px;\"><h2 class=\"title-heading-center\">Macleans &#8211;\u00a0Twinkles<\/h2><\/div><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182146796?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"coi\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Central Office of Information: Child Literacy \u2013 LITTLE MISS MUFFET<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">The government wanted Dads to take a more active role in helping their kids to read. This ad is one of those rare occasions where a script written for a pitch wins the business and gets made unchanged a few months later. Written with Carl Le Blond and shot by the legendary Roger Woodburn, the commercial got into the D&amp;AD annual and also achieved unprecedented levels of response from the public. Back in the day, COI commercials had to achieve a certain level of direct response in order to justify the advertising expenditure. The phone number at the end of the ad had to generate at least 25,000 follow-up phone calls or the minister responsible would get a kicking. This spot triggered a million calls.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182196667?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"diet_coke\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Diet Coke &#8211; CALL ME<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">At the turn of the century, Weiden + Kennedy introduced a new campaign for Diet Coke with a streak of<br \/>\nBridget Jones\/Smack The Pony humour.\u00a0This is my surreal offering.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182204864?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"toyota\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Toyota Prius \u2013 A BRILLIANT WIP<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">This was a short strategic thought-piece I\u2019d written to help sell a brief to client. I eventually turned it into the ad itself, making a 90\u201d film for cinema. There was only \u00a350,000 for production so I just used titles, music and stock photography, animating each shot in a tiny, subtle way. The final film was run by every single European market, which never normally happened. It also became the first European Toyota ad to ever run in Japan.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182276124?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"gordons\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Gordon\u2019s Gin \u2013 GREENSTUFF <\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">No gin. No people. No drinking. No photography. Just the colour green, some titles and a few sound effects (created by me, mucking about in a sound booth). Mark Tutssel and I conceived this campaign in a single day for the Gordon\u2019s Gin pitch. The brief was the usual nonsense about \u2018putting some fizz in your life\u2019 so we ignored that and decided to just do something distinctive and insanely branded. Fair play to Leo Burnett and our ECD Giles Keeble for even presenting this madness, and hats off to United Distillers for taking a punt on it. (It helped that one of the clients literally could not stop laughing during the pitch.)<\/p>\n<p style=\"text-align: center;\">This was the launch cinema commercial. Four different 15\u201d sections that each appeared between the other ads in the reel (making a 60\u201d ad in all). The whole thing cost just \u00a37,000 to produce. When I saw it in the cinema, the audience giggled through all the ads and actually applauded after the last section had finished. (Still my favourite moment from my whole career.) The campaign ran for 5 years in print and cinema, and we made 150 ads in all. I may have made more high-profile work down the years but, for me, this campaign is the best thing I\u2019ve ever done.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182772474?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Gordon\u2019s Gin \u2013 SWIZZLE STICK<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">This film marked the start of a new advertising approach for Gordon\u2019s, after the \u2018Green\u2019 campaign. It\u2019s a more blatant, metaphoric attempt to communicate the \u2018invigorating\u2019 effect of gin. It\u2019s pretty weird and all these years later, I still don\u2019t quite know what to make of it.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182773796?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"biactol\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Biactol Spot Cream \u2013 TWINS<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">Written with Neil Dawson almost 30 years ago, this was our first ever TV commercial. To this day, it remains the most successful global commercial in Procter &amp; Gamble history. (Meaning the commercial most often run, or re-made, across all P&amp;G global markets.)<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182319719?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"vortex\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Vortex Bleach \u2013 BOTTLE<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">Vortex was a dying brand. The client had no money but needed a big, stand-out idea that could kick-start sales again, or the product would be killed off. Mark Tutssel and I wrote this super-simple idea, but account management couldn\u2019t sell the script. So we shot it for nothing in ten minutes at the end of another shoot. Account management still couldn\u2019t sell it. So that was that.<\/p>\n<p style=\"text-align: center;\">N.B. A few months later, the industry held a one-off awards evening for \u2018The Best Ads That Never Ran\u2019 across multiple product and media categories. (Frankly, a weird and misguided concept, but hey.) Creatives across London pulled out their best ideas from the bottom drawer and, as would normally happen at awards dos, there was an overall Grand Prix for the best ad of the night, from any category.<br \/>\nThis ad won.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182319289?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"mars\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Mars \u2013 LIP SOFA<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">Directed by the legendary Richard Loncraine, this was all shot in camera.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182773800?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"mcdonalds\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>McDonald\u2019s McFarmer &#8211; HANDS<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">Written in 2014 for the German market, it\u2019s an enjoyable, original, gag-rich, product-focused idea that reversed a terrible business curve for McDonald\u2019s and sold a great many burgers. A good old-fashioned, funny, hard-working TV ad. Nothing to be ashamed about there.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182321656?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"colemans\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Colman\u2019s Sauces \u2013 PRETEND<\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">A cute little idea about imaginary \u2018play\u2019 food, designed to tackle the perceived notion that packet sauces don\u2019t make \u2018real\u2019 meals.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182320398?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-menu-anchor\" id=\"bonjela\"><\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep sep-single sep-dashed\" style=\"border-color:#ffffff;border-top-width:1px;margin-left: auto;margin-right: auto;margin-top:50px;margin-bottom:50px;\"><span class=\"icon-wrapper\" style=\"border-color:#ffffff;background-color:#000000;\"><i class=\"fa fa-video-camera\" style=\"color:#ffffff;\"><\/i><\/span><\/div><div class=\"fusion-title title fusion-sep-none fusion-title-center fusion-title-size-two\" style=\"margin-top:0px;margin-bottom:31px;\"><h2 class=\"title-heading-center\"><strong>Bonjela \u2013 FACE <\/strong><\/h2><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><p style=\"text-align: center;\">Gurners with mouth ulcers: an idea whose time had come.<\/p>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-three-fifth fusion-layout-column fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-video fusion-vimeo\" style=\"max-width:720px;max-height:405px;\"><div class=\"video-shortcode\"><iframe src=\"https:\/\/player.vimeo.com\/video\/182320600?autoplay=0&amp;title=0, &amp;badge=0, &amp;byline=0, &amp;portrait=0\" width=\"720\" height=\"405\" allowfullscreen><\/iframe><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-one-fifth fusion-layout-column fusion-column-last fusion-spacing-yes\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A good old-fashioned factory visit led to the discovery of a fascinating product truth, which became a fresh and compelling insight, which became a weird and catchy song, which was placed over some trippy animation, which became the most awarded commercial ever made and, at the end of all that, led to astonishing sales of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/343"}],"collection":[{"href":"https:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.richardlouisrussell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=343"}],"version-history":[{"count":27,"href":"https:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/343\/revisions"}],"predecessor-version":[{"id":870,"href":"https:\/\/www.richardlouisrussell.com\/index.php?rest_route=\/wp\/v2\/pages\/343\/revisions\/870"}],"wp:attachment":[{"href":"https:\/\/www.richardlouisrussell.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}